What is Digital Marketing? Is it for my Business?

Digital Marketing, today the world has moved from traditional ways to modern ways and same goes for marketing. We have moved on from traditional ways of marketing to more modern ways where we can reach to the masses in minutes.

What is Digital Marketing?

Digital Marketing is the newest form of Marketing. But the motive remains the same, which is to create a presence amongst the customers, promote the brand, keeping the customers engaged and finally increasing the sales and overall revenue of any organization.

We are using Digital media’s for the marketing purpose. These media’s include :

1. Search Engine Marketing
2. Search Engine Optimization
3. Content Marketing
4. Social Media Marketing
5. E-Commerce Marketing
6. Campaign Marketing
7. Display Advertising
8. E-Books and many more

In the world that we live in, we have an easy access to digital devices which has made it very easy for the marketers to reach their customers and offer their services.

The best part of digital media is that it is completely unbias towards big and small companies, it is totally based on the dedication and persistence that any organization is showing towards digital marketing.

Digital Marketing has helped companies in creating brand Awareness. Is this that easy? Yes, it is, with Digital marketing.

It gets very easy for any customer to get in touch with their targetted brands. You can easily get any information which is needed related to a purchase or even a general but very important enquiry. information can be exchanged in no time. Digital marketing enhances the interaction between the targetted audience and the company.

You get a competitive adwantage. Teh digital marketing media’s that we mentioned above can be used as a tool to share more and more information with the target audience. For example, if you will open a Facebook page, you can directly be in contact with your customer base, understanding their views and requirements and sharing your views etc.  The best part is that these are less costly in comparison to the traditional methods that we have been using.

Now, how effective is Digital Marketing?

The effetiveness of digital marketing can be known by the simple fact that people are earning through their well maintained blogs, our knowledge of so many brands is increasing everybody which eventually gives us more options in terms of buying any product.

E-Commerce, M-Commerce has changed our tarditional ways of buying stuff. Do you really think that setting up an E-commerce website and putting up products for selling completes the task? No. There is a dedicated team working internally on the marketing startegies which can provide them with a huge ROI. we will be discussing all these points in our next blogs.

We really hope that you liked our blog and will be willing to share your view points over the same so that different people can benefit from your comments.

Digital Marketing

Crowdsourcing? Is this for you? Yes. Read more.

Crowdsourcing for small business

What is Crowdsourcing?

Crowdsourcing has turned out to be a great digital tool. This word comprises of Crowd and outsourcing. There are diiferent platforms for Crowdscourcing like http://www.odesk.com ,Freelancer.com, Elance.com and many more.

So what is the concept behind crowdsourcing? It is very simple. Crowdscourcing has two main objectives either you get different people, irrespective of their geographical area or if they are individual or a company, to work on your project or idea. The second objective would be if you have a great idea but you dont have enough money to convert it into concrete so you will look for people who are intrested in investing in yor idea. This is known as Crowdfunding. Please check http://www.kickstarter.com to understand the concept in detail.

Apart from these two there is a third type of Crowdsourcing known as Microtasking in which a person will break down his project into different tasks and hire different people to complete those tasks. Please check brandeye.com to get a better understanding.

Incase anyone of you have been a part of crowdsourcing, please do let us know and share your experiences in the comment box below.

Step by Step Guide to Keyword Research

Step by step guide for keword research

The success or failure of any PPC campaign for Search Engine optimzation campaign depends upon the keywords that we choose. The process by which we are searching for keywords for our campaign is known as Keyword Research Process.

What is a keyword?

Keyword is a word or a phrase which the users use to look for a certain product or services in Google, bing or any other search Engine. The words that we type in the Google search bar while searching for anything online are the keywords. The keywords that are frequently chceked by users are highly competitive in comparison to the keywords that are not most used.

Types Of Keywords:

1. Head Terms: these are the keywords which are single words like shoes, bags etc. These words have very low competition
2. Body: these keywords include only two words, like women bags.
3. Long tail keyowrds: this is are the most relevant keywords and include phrases. These are also highly competitive.

Tools used For Keyword research:

1. Google keyword planner
2. LSI Graph
3. Ubersugest
4. SEMrush
5. Keyword Spy

Process for Keyword Resaerch:

1. Prepare an excel sheet
2. focus on the services or products that your company is providing. For eg E-commerce etc
3. research on keyword options based on ecommerce. Select long tail keywords like: Ecommerce development companies.
4. Check competition online
5. Check online that for those selected keywords which companies are ranking on top.

Please share your view points or any point that you think we missed so that this platform can work as a learning portal.

Top Five Tools For Keyword Research

Today, we will share with you, our 5 best tools for keyword research that has made our life much easier.

1. Google Keyword Planner

This is one of the best tools in the market. With keyword planner you can either resarch keywords for your campaigns, add additional keywords to your campaign inorder to extend it. You can easily find keywords or ad groups name which are completely related to the products that you are offering or your service offerings.

Apart from this with keyword planner you can also easily get a track of historical statistics and traffic forecasts.

2. LSI Graph

This is another tool that we have been frequently using for many of our campaigns. What is the history behind LSI? Well, as men got more clever and started cheating Google by stuffing the metadescription with hundreds of keywords. Google came up with a solution-LSI. LSI graph can be used to get a list of LSI keywords.

3. UberSuggest

This tool will again help you in researching for different keywords based on the products or servcies that you offer. This tool will show you the the status of keyword using Google Trends.

4. SEMrush

This tool will help you in providing Domain analytics and keyword analytics. In keyword Analytics you can check for phases matching to the keyword listed and also a list of related keywords CPC distribution, organic search statistics and paid search statistics.

5. KeywordSpy

Using this tool you can search for keywords and also get their search volumes/month and CPC. You can also get complete statistics about the keyword like PPC Advertisers, CPC, Search Volumes etc.

Keyword research

How to select a domain name for your website?

One of the few most important tasks for setting up a successfull website is creating a relevant domain name which completely represents your idea, your business and your deliverables. In short the domain name you select needs to fit your venture.

Next point that you need to keep in mind whicle selecting a domain name is that it should be very easy to spell and easy to remember so that it gets easy for the users to find those domain names online and gets more easy fo ryou to promote it in online media.

There are a few check points that you need to keep in mind while selecting a domain name for your website:

1. It should be easy for your target audience to type the domain. How do you do that? Lets go through this example: http://www.fashionforyou.com and http://www.fashion4u.com. In this case sers will easily find the domain shared later as it does not inlcude any slangs. So this is a very important adwise for you that avoid using any slang so that your customers can find you online easily.
2. The domain name should be short. why? the longer the keyword, more get the chances of having more spelling mistakes. So you can not stop your users from commiting mistake, best way is to take precautions.
3. Keywords in domain name. Based on your business, please select a keyword and include it in the domain name. For eg. your business is related to reparing computers, so your domain name could be http://www.computerrepair.com
4. Area based targetting. You are bound to reap more benfits from your domain name if you include your target area too in that domain name. For eg.http://www.delhicomputerrepair.com
5. Dont use number.You can take the same example  of http://www.fashionforyou.com andhttp://www.fashion4you.com . People will be searching more the domian name which is mentioned later.
6. Create a domain name which is easy for people to remember. It should leave a mark in the brains of the people.
7. Domain name extension which you will use should be appropriate. for eg, companies use .co, in blogs you can use . me etc.

Select a domain for your website

These are the only points that I think are very important while selecting a domain name. Incase you think I missed something, please let me know in the comment box below.

Creating your First website

In this blog, we will be discussing about the points that you need to understand if you want to developa  website of yours.

What is website development? We know, you know the answer but still we are going to inlcude this in our blog. Please bear with us

Website development is a process by which you can create a new website. There are a few steps which the process comprises:

1. Plan it out. Why do you need a website? are you willing to sell something or is it going to represent your company or will it just be an informational website. Select the motive of your website, which is very important as everything revolves around it.
2. Content to be included in the website. What type of content you want to inlcude in the website? Will it be completely pictures, like Pinterest or text or a combination of both?
3. Design. what is the design? Yes, we know you know it but still we want to share this information with people who are very new to website development. Design is the interface that users can see when they visit your website. Design is something that will be actually visible to the users. Finally users will see the design and teh content of your website.
4. Finally, development. Development includes all the coding part that is done to craete a functionality or to make that website design in a working state.
5. Testing, in this you will test if the website is working as intended.
6. Hosting. You need a domain name which is a URL that users need to type in their browser to reach to your website. In hosting you will put your website on internet and it will get live to everybody.
7. Marketing. As the name suggest, market your website to the target audience. We have discussed this step in almost every blog of ours. Please do check to get better understanding.
8. Finally check the performance of your website on regular basis so that it can turn out to be a successfull venture for you.

Develop your First website

Incase you are outsourcing your website development project to some company, you need to understand the process mentioend below:

1. Define the objective of the project. An example to understand this point would be, 1. To develop an Ecommerce website for selling books.
2. Project Team. There are many people who are working on your website development project. a). project Manager ( he is teh main perosn who is handling your website development team on your behalf). b). Designer ( he will design your website) c). developer ( he will code your website and make it functionable). d). Tester, he will test your website and make it bug free and perform seamlessly. Apart from these positions you might also need a content writer to write teh content for your website.
3. Budget. Your website need to should be in accordance to your budget. by this I mean , in case you have a huge budget you can develop a proper and complete solution. For eg. yu can add even chat to your ecommerce website. But if your budget is not that much , you can start with few pages and important functionality and with passing time keep on upgrading teh website.
4. Timeframe. Time frame of the project completely depend upon your requirement. The project manager assigend to your project will share a time frame with you.
5. Risk Assessment. The team that you are hiring will ofcourse do all teh necessary risk assesment for you. but we would suggest you to proactively think of few risks at your end and ask the developent team proactively.
6. Updates. Get weekly updates from your development team and maintain proper communication with them so that yo can track teh progress made on your project.

These are the few points that you need to keep in mind while developing your first or second or third website. In coming blogs we are going to share more useful information with you.

Let us know if yu think we missed something.

Content for Your Website

Content plays a very integral role for teh success of any website. Content is the only thing that is making your website different from your competitors.

Incase you are hiring somebody for your content please make sure that she/he has done a commendable job in her field of content writing. Content shoul be very engaging and should force or say compel the user to action, this will eventually decide the sucess of your website.

There are different formats in whcih you can use content in your website. Some of tehm are mentioned below:

1. Text based content : The one that you are reading right now, is an example of text based content.
2. Audio based content.
3. Video Based content. In this you can include the link of your you tube channel or any video that you have created for your website.
4. Flash based content. This is the most constly content. This type of content includes interactivity with the users and are mostly games based.
5. PDF based content. You can integrate a PDF of case studies of your client or product information can be shared in the form of PDF’s.

How do I choose from so many formats?

1. Know your budget and work according to it. With passing time as your budget increases you can include more and more content.
2. Check your Audience. For example, my target audience includes rural areas or hilly areas with internet connectivity issues and the content format that I select for them is Videos. What will be the result? Disaster, ofcourse. My audience wont be able to download the video and tehy wont get the information that I am intending to share with them. So select your content format as per your taget audience.
3. Maintenance. You are a newbie who wants to develop a good website with all flash based content. So for teh first time you did uploaded all flash based content. But with passing time this turned out to be a costly venture for you. So decide wisely!
4. Check your competitors to know what type of content are they using and are they benefitting form it?
5. Also please keep a check on new laws or anything that can make or break your website( related to content).

If you will keep this points in mind we are very sure that you will definitely get a very successfull content on your website. we have listed a few that we found very important. Incase you come across anything else please let us know so that our readers can benfit from them.

Source: https://digitalmarketingmantraz.wordpress.com/2016/04/08/content-for-your-website/